We’re challenging the brightest professional minds working in media agencies to demonstrate their strategic thinking and innovative approaches to solving an important marketing challenge in only 24 hours.
After a briefing from a charity or NGO, you’ll have 24 hours to demonstrate how to create ‘Consumer Engagement’ and exploit the value of emerging media with consumer insights to drive effective communication strategies. You’ll need to show how your strategic idea would work across channels to craft a compelling communications strategy that will be judged by a selection of industry experts before the winner is crowned live at the festival.
Calling all digital mavens! It’s time to build a integrated social media campaign that uses both the platform and the technology behind it in only 24 hours.