GCM GROUP CANNES LIONS





CREATIVITY
BACKGROUND YOUNG LIONS

YOUNG LIONS COMPETITION - PR

Calling all PR professionals! It's time to create an innovative PR strategy that lands in just 24 hours. Show the whole creative communications industry your skills.

WHAT

  • Compete in Young Lions Indonesia competition
  • Winners will compete and earn your place on stage at Cannes Lions 2022
WHO
  • Publicists
  • PR specialists
  • Social media managers
  • Copywriters
Eligibility
  • Age 31 or under (born on or after 24 June 1990) 
  • Open to any creative person employed in agencies or freelancers
  • Compete in a team.  One team consists of 2 persons
  • Register below and pay registration fee of Rp 2.000.000 per team 
  • Winning team will compete globally in Young Lions 2022 (virtually) on 16-18 May 2022.

HOW
You'll be briefed by a charity or NGO about their PR situation. Then you'll have just 24 hours to shape a PR strategy that demonstrates your creative process, showing how the idea would connect with the organisation's brand values, how it engages with the public and builds relations with relevant stakeholders. This will be judged by a selection of industry experts before the winner is crowned live at the festival.

Register here

Check this year’s Young Lions 2022 schedule

By f d v s team.